Bringing out the best in a man/woman in order to ensure company growth in a positive working environment. Coaching and management of commercial & creative teams: photographers, artists, designers, producers, marketeers, field specialists, researchers, sales crews etc.
Building the image of your brand. Bring the internal image and the external consumer image together. Launching new brands. Out run your competitors. What with the brick and the click approach. Bring your Retail/Stores up to date in any possible meaning of 'up to date'.
Unique and exclusive events for brand building, investor marketing, store openings, brand launches.
Never underestimate the power of advertising in a well balanced on- and off line media mix. Also the balance between internal and external company/brand image has to be in order: everybody is a consumer.
"I love creativeness in man & life, the kind that makes you smile,
rethink or impresses you. Brands are a part of our life, think about a brand, close your eyes and the world of the brand unfolds in your mind.
This is my strength, to build a brand on a long term basis with people, the people that create and those who consume it. The best result for man and company".
Iris worked for more than 25 years for international brands. Starting in advertising FMG followed by fashion and finally she specialized in luxury goods. She worked together with international professionals throughout coaching and management of commercial & creative teams: photographers, artists, designers, producers, marketeers, field specialists, researchers, sales crews etc. Also concepts and organization of large and exclusive events from sports to banking and exclusive luxury brands have no secrets for her.